Hi, I'm Hrithik Kedia 👋
I like building things when there isn't a clear manual.
I'm a generalist operator working at the intersection of strategy and execution. Over the last few years, I've worked across startups and businesses, taking on everything from GTM and growth to business development, P&Ls, partnerships, and special projects.
Somehow, I also found time to co-build a community for people doing similarly chaotic jobs.
- Founder's Office
- Business & P&L
- Strategy & Execution
- Community Building
Strategy is interesting. Execution is where I feel at home.
01 — The generalist advantage
I never really fit into one job description.
Early in my career, I realised I was less interested in climbing a predefined corporate ladder and more curious about how businesses actually work.
So I chose the messier route.
I've worked in Founder's Office and Business Operations roles where one quarter could mean building GTM strategies and the next could mean evaluating a new market, running a P&L, fixing an internal process, launching a campaign, or working on a partnership.
That's what I love about being a generalist.
You develop context. You learn to connect dots across functions. And most importantly, you learn how to move from “someone should solve this” to “I'll figure this out.”
My favourite job description is usually the one that hasn't been written yet.
02 — The journey
Not a résumé. More like a series of chapters.
The longest and most significant chapter so far — one that kept changing shape as the business did.
- Started by jumping into business development and expansion opportunities
- Learned real estate fundamentals, partnership structures, financial modelling, DCFs and IRRs
- Evaluated opportunities across multiple cities and contributed to deal evaluation
- Moved across marketing and growth — referral marketing, influencer campaigns, content, BTL and multi-city initiatives
- Took ownership of a travel category and P&L for the 50+ demographic
- Piloted domestic travel experiences with ~20% CM1 before a strategic reset
- Worked on strategic projects across CX, operations, digital transformation, M&A and new initiatives
- Built partnerships and alliances with multiple brands
- Currently continuing the journey in a business / P&L leadership capacity
Every few months, a different problem. The mission stayed the same: move the business forward.
- GTM and new initiatives
- Community and event-led growth
- Strategic partnerships
- Customer stories and content
- Projects that contributed to pipeline and brand visibility
- Working across teams instead of staying inside one function
Learning how growth happens when strategy meets execution.
My first real Founder's Office experience taught me what operating without a playbook actually means.
- Worked across business operations, finance, sales, marketing, people ops, customer success and compliance
- Experienced the realities of a startup navigating pivots and the search for product-market fit
The place where I learned that context-switching can be a feature, not a bug.
My first job taught me something important: I wasn't looking for a bigger title or a clearer ladder. I wanted to understand how businesses were actually built.
So I left the predictable path and moved to Bengaluru to join a startup.
03 — Things I've built & owned
Less a skill list. More how I operate.
Businesses & P&Ls
From evaluating new markets to owning categories and thinking about unit economics, I enjoy understanding what makes a business work.
Zero-to-One & Special Projects
The projects with the least clarity are often the most fun.
Growth & GTM
Community, events, partnerships, marketing and new initiatives — always with an eye on the business outcome.
Partnerships & Ecosystems
I enjoy bringing the right people and organisations together to create leverage.
Operations & Systems
Behind every exciting business is usually an unglamorous process that needs fixing.
Connecting the Dots
My biggest strength is probably context — the ability to see how different parts of a business connect.
04 — Founder's Office Club
Building the community I wish I had when I started.
While working in Founder's Office roles myself, I kept noticing the same thing: generalists sit at the centre of a business, but they often build in isolation.
There isn't a conventional career path. There isn't always a peer group. Most of the learning happens through trial, error and context-switching.
Generalists spend their careers figuring things out. We didn't think they should have to figure everything out alone.
So a few of us started Founder's Office Club — a place for people across Founder's Office, Chief of Staff, Entrepreneur-in-Residence and Office-of-CxO roles to trade experiences, frameworks, opportunities and honest conversations.
More than a WhatsApp group.
From conversations online to rooms full of operators, some of the best parts of building FOC have happened when people simply get together and start talking.
Learning together
Learning from people doing the job.
There isn't a textbook for most generalist roles.
So we've tried to learn from the people already figuring it out — operators, founders and leaders sharing the frameworks, mistakes and lessons they wish they knew earlier.
Masterclasses
Founder's Office & Chief of Staff: Career Playbook Secrets
Learning from people who've been in the room.
In real life
FOC Community Mixer — Bengaluru Edition · June 2025 Aftermovie
Taking the community beyond the screen.
Conversations
Mixer Recap: A Night of Networking, Insights and Fun
Honest discussions about careers and operating.
Conversations
Mixer Recap: Connecting the Ecosystem's Best
Operators, founders and builders in one room.
What started as conversations between a few operators has grown into a community of people navigating careers that don't always come with a clear playbook.
05 — My operating philosophy
Four things I keep coming back to.
Context before conclusions
The answer usually changes when you understand the full picture.
Ownership beats job descriptions
If something important needs doing, the org chart can wait.
Strategy without execution is just a nice document
Ideas only become valuable when someone is willing to get their hands dirty.
Build people and communities along the way
The most meaningful work compounds when it helps other people grow too.
06 — Outside the spreadsheet
When I'm not jumping between business problems…
- 01Building and experimenting with communities
- 02Meeting founders, operators and interesting people
- 03Thinking and talking about careers in the generalist ecosystem
- 04Occasionally getting in front of the camera for things I never expected to be doing at work
- 05Travelling and collecting experiences
- 06Trying to figure out what's next
07 — Let's talk
If you're building something interesting, figuring something messy out, or just want to talk careers, chaos and clarity — let's chat.
Topmate
Want direct access?
Book a 1:1 call or send a Priority DM — careers, Founder's Office, building as a generalist, or FOC.